Alice Mushroom Chocolate Bars offer a delicious, functional alternative to daily supplements. Infused with adaptogens and nootropics, these 72% dark chocolate squares target specific wellness goals like sleep, focus, and social elevation without causing a psychedelic trip. [1, 2, 3, 4, 5]
Product Lineup
Alice offers four primary functional blends, each designed for a different outcome: [1, 2]
- Brainstorm: Formulated with Lion’s Mane, Cordyceps, and guarana for a boost in daytime focus, memory, and sustained energy.
- Nightcap: Blends reishi, chamomile, magnesium, and zinc to help naturally relax the body and improve sleep quality.
- Happy Ending: An aphrodisiac blend featuring Maca, horny goat weed, and Damiana designed to enhance intimacy and arousal.
- Party Trick: A social elevation treat intended to supplant alcohol as a social lubricant in nightlife and party settings. [1, 2, 3, 4, 5]
Quality & Ingredients
- The Base: Made from organic, fair-trade certified dark chocolate crafted by fifth-generation chocolatiers in Colorado.
- Dietary Info: Products are entirely vegan, gluten-free, OU-D Kosher Certified, and contain less than 1g of sugar per serving.
- Fruiting Bodies: Unlike supplements utilizing root systems, Alice uses sun-dried fruiting body mushrooms to maximize bioavailable nutrients. [1, 2, 3, 4, 5]
Brand & Availability
Founded in October 2022 by Lindsay Goodstein and Charlotte Cruze, the brand draws inspiration from the whimsical, mind-bending lore of Alice in Wonderland. Backed by an $8 million Series A funding round featuring Unilever Ventures, the treats have moved far beyond niche wellness circles. [1, 2]
You can purchase individual tins or discovery sets directly through the . They are also stocked in specialty retailers and high-end grocers across the US, including Erewhon and Pop Up Grocer, or can be found on the
